The Formula

Three Plants. One Promise.

Wooly Hair Colour Shampoo is built on a simple belief — that covering grey should not require a chemistry degree, a pair of gloves, or 45 minutes in a bathroom.

The Three Actives

Noni Fruit (Morinda citrifolia)

Rich in natural nutrients. Noni helps strengthen hair strands while supporting long-lasting colour retention. Used in Wooly as the primary botanical colour carrier.

Aloe Vera (Aloe barbadensis)

Soothes the scalp, hydrates strands, and provides the cushion that makes Wooly gentle enough for regular use. Deep conditioning from root to tip.

Olive Oil (Olea europaea)

Conditions the hair shaft, adds natural shine, and improves manageability. Every wash leaves hair softer than before.

No Ammonia

Ammonia is what makes traditional dyes smell. It is also what damages the hair shaft. Wooly uses none of it. The formula is built entirely around plant-based pigment carriers that do not require ammonia to open the cuticle.

How It Works in 5 Minutes

Wooly uses an active pigment system that binds to the keratin in grey hair strands during the 5-minute contact time. The pigment is locked into the cuticle during rinsing and stays put until your next wash. No oxidative process. No heat required. No mixing.

Manufactured in India

Manufactured by Connoisseur Beauty Pvt Ltd, Prithvi Complex, Kalher, Bhiwandi, Maharashtra. Marketed by Acetech Ecommerce Ltd. License No. 2021/49.