The Formula

The Formula

Three Plants. One Promise.

Wooly Hair Colour Shampoo is built on a simple belief — that covering grey should not require a chemistry degree, a pair of gloves, or 45 minutes in a bathroom.

The Three Actives

Noni Fruit (Morinda citrifolia)
Rich in natural nutrients. Noni helps strengthen hair strands while supporting long-lasting colour retention. Used in Wooly as the primary botanical colour carrier.

Aloe Vera (Aloe barbadensis)
Soothes the scalp, hydrates strands, and provides the cushion that makes Wooly gentle enough for regular use. Deep conditioning from root to tip.

Olive Oil (Olea europaea)
Conditions the hair shaft, adds natural shine, and improves manageability. Every wash leaves hair softer than before.

No Ammonia
Ammonia is what makes traditional dyes smell. It is also what damages the hair shaft. Wooly uses none of it. The formula is built entirely around plant-based pigment carriers that do not require ammonia to open the cuticle.

How It Works in 5 Minutes
Wooly uses an active pigment system that binds to the keratin in grey hair strands during the 5-minute contact time. The pigment is locked into the cuticle during rinsing and stays put until your next wash. No oxidative process. No heat required. No mixing.

Manufactured in India
Manufactured by Connoisseur Beauty Pvt Ltd, Prithvi Complex, Kalher, Bhiwandi, Maharashtra. Marketed by Conceptive Brains Private Limited, Prithvi Complex, Bldg 25, 2nd floor, gala 201-206, Kalher, Bhiwandi - 421302, Maharashtra. License No. 2021/49.

Important Safety Information

Wooly Hair Colour Shampoo contains colourant actives including p-Phenylenediamine (PPD) and Resorcinol, which are widely used in professional hair colour products worldwide. These actives work alongside our botanical ingredients to deliver effective grey coverage.

Patch test required — 24 hours before first use:
Apply a small amount behind your ear or inner elbow. Wait 24 hours. Do not use if you experience irritation, redness, itching or swelling.

  • Keep out of reach of children
  • Avoid contact with eyes — rinse immediately with water if contact occurs
  • Not recommended for use on eyebrows or eyelashes
  • Consult a dermatologist before use if you have sensitive skin or known allergies