the wooly circle · #1 bestseller

Natural Black
Hair Colour Shampoo

★★★★★ 4.8 2,431 reviews
₹799₹1,499launch · save 47%

Inclusive of all taxes · free shipping above ₹999

A shampoo, not a dye. No ammonia, no PPD, no peroxide. Apply on damp hair, wait five minutes, rinse. Natural black coverage that lasts 2–3 weeks. Built for Indian hair.

5' five-min
coverage
0 ammonia
peroxide ppd
2-3w lasts every
wash, weeks

shade

size · save more

✓ cod available✓ easy returns✓ 27,000+ buyers

how to use

your five minutes, broken down.

1

Wet hair

Damp, not soaking. As you would for any wash.

2

Pour ₹10 coin size

A little goes far. Don't over-apply.

3

Massage in

Roots to tips. Even coverage. No gloves needed.

4

Wait 5 minutes

Set a timer. Carry on with your morning.

5

Rinse warm

Until water runs clear. No conditioner needed.

the formula · 8 actives

five plants. one promise.

Indigo

I. tinctoria

Bhringraj

E. alba

Amla

P. emblica

Shikakai

A. concinna

Reetha

S. mukorossi

questions, answered

no surprises.

For most users, yes — full visible coverage in one wash. Very white or resistant grey may need a second wash on first use. From wash two onwards, the colour builds and locks in.

Henna stains red-orange and needs hours. Chemical dyes need gloves, mixing, and 30+ minutes. Wooly is a regular shampoo. Five minutes. No mess.

Twice in the first week, then once every 7–10 days as maintenance. Use a regular shampoo on other days.

The formula is free of ammonia, PPD and peroxide — the three usual irritants. We recommend a patch test 24 hours before first use.

No. Once rinsed clean, the pigment is locked into the strand. Nothing transfers.

2,400+ verified reviews

what the wooly circle says.

★★★★★

I have used it for 4 months. My greys are gone and my hair feels softer than when I used my old shampoo.

Shalini K. Hyderabad · verified buyer
★★★★★

As an actor I cannot afford greys but I cannot afford salons every fortnight either. This is my answer.

Dev M. Mumbai · verified buyer
★★★★★

Bought one bottle for me, one for my husband. He used mine first. Ordered three more the same week.

Pooja R. Chennai · verified buyer
★★★★

Wish you had a lighter brown variant. For natural black this is perfect. Ordering again.

Arun S. Kolkata · verified buyer

begin. in five.

The first bottle arrives in 2 days. The grey leaves in 5 minutes.

shop ₹799 launch price